The Artist:Entrepreneur Day from FAC and CMU comes to Southampton for the first time, taking place at The Stage Door on Saturday 2 July 2022 thanks to support from Arts Council England. Learn how to build a business around your music-making from a team of artist entrepreneurs and music industry experts.
The day will be hosted by three FAC artist entrepreneurs – Russell Marsden of Band of Skulls, an English rock band from Southampton. WREN who is Hailing from the South Coast of England and blends velvet vocals, hypnotic bass lines and sweeping guitars to submerge you into the electronic undergrowth. As well as Benny Bizzie - a British singer and songwriter and FAC Artist Ambassador with a soulful tone – who will each let you inside their individual artist businesses.
They will be joined by CMU’s Chris Cooke and a team of music industry experts to provide insights, ideas and lots of practical advice.
The day runs from 11.00 to 16.00 at The Stage Door, 78 W Marlands Road, Southampton, SO14 7FW.
Doors open at 10.30 for a 11.00 start. You can book free tickets to attend in person or to tune in to a live stream.
11.00-11.30 Making Money From Your Music
To pursue a career around your music-making you need to generate income from your songs, recordings, performances and fan relationship.
Learn about the key artist revenue streams and find out how our artist entrepreneurs make money from their music.
11.30-12.30 Making Money From Your Songs & Recordings
If you’ve written a song, you have created a copyright. If you’ve recorded a track, you have created another copyright. Welcome to the copyright business!
Get CMU:DIY’s A:E Guide to music copyright. Then watch each of our FAC artist entrepreneurs dissect one of their tracks. What rights are contained within? Who owns those rights? Where was that information logged?
Plus find out the different ways you can make money from your songs and recordings – from streaming to selling discs direct-to-fan to the money that comes in via collecting societies PRS and PPL.
12.45-13.30 Making Money From Gigs & Tours
The other key revenue stream for most artists is – of course – live performance. And gigging is also a key way to find and engage a fanbase.
Find out how the live side of the business works and hear about shows our artist entrepreneurs have played: how did they secure the opportunity, what was the deal, how did it work, what were the outcomes?
Plus industry experts explain how to put on shows, get booked, and get the most from the live experience.
14.00-14.45 Building A Fanbase
Getting an artist business going requires finding and engaging a fanbase. As your audience grows, the opportunities to generate income from your songs, recordings and shows increases. Plus there are many ways to access extra revenue by super-serving the core fanbase.
Get tips galore from our artist entrepreneurs and industry experts on how to build and engage a fanbase, and maximise the direct-to-fan relationship.
15.00-16.00 Choosing Your Business Partners
As your artist business grows, you’ll need to start working with other people – and companies – to unlock all your potential revenue streams.
Get CMU:DIY’s A:E Guide to the music industry, and learn more about the suppliers and business partners you might want to work with.
Then hear from some key business partners and find out what services they offer and on what terms.
Plus find out how our FAC artist entrepreneurs have put together their teams. What companies do they work with? How did they choose their partners and why does it work for them?
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